This lipstick ad is directed towards young woman. It sends a message stating that if they wear the Crushed Rose lipstick men will be attracted to them. The ad exaggerates the affect the lipstick will have on men. The statement, "You smooth it on and love is just a kiss away" is telling young women that by wearing this lipstick attractive men will fall in love with them and want to kiss them. The ad clearly emphasizes the woman's lips by contrasting the bright lipstick against the models pale skin. Also, the flawless complexion of the model gives the impression that by wearing the product it will make a woman beautiful, when in reality this is not necessarily true. Through the author use of words the audience gets the message that this product is the cutting edge of fashion and today's must have item.